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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Search & discovery
5 Strategies for Optimizing Your B2C eCommerce Site Search
Site search significantly influences the customer experience and, ultimately, your business's bottom line. Approximately 30% of eCommerce visitors use the internal site search function, with those use
Search & discovery
Product Search vs. Product Discovery: The Ultimate Guide to Customer Satisfaction
If you aim to capture customer interest and drive growth, you've likely heard of two key concepts: product search and product discovery. Understanding the unique roles of these is essential for crafti
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Cross-Selling vs. Upselling in eCommerce: What Is More Effective?
eCommerce has quickly evolved into a highly competitive and customer-centric business venture. Merchants are continually exploring ways to maximize their profitability, with cross-selling and upsellin
Marketing
Top Cross-Selling Tips for Maximizing Revenue
Cross-selling is a great strategy for e-commerce brands looking to elevate their game—strategically offering complementary items that enhance customer experience. But how do you cross-sell effectivel
Personalization
5 eCommerce Upsell Tactics to Help You Elevate Revenue
Tailored product recommendations and countdown offers are just a couple of ways to upsell in eCommerce. These strategies can provide valuable insights to help increase revenue. And the best part? Upse
Marketing
Get Inspired: 5 Email Remarketing Campaign Ideas That Really Work
Did you know that almost 70% of eCommerce shoppers abandon their carts? But email remarketing campaign ideas can successfully work to fix this and help you get inspired. Also referred to as email reta
Personalization
B2B vs. B2C Personalization: 5 Key Differences
Personalization is non-negotiable for online shoppers. If more than half of your customers want a curated shopping experience, then it's essential to get it right. But where should you start? It's all
Marketing
3 Customer Segmentation Strategies to Grow Your eCommerce Business
According to a Redpoint Global study, 64% of consumers prefer purchasing a product from a brand that knows them, and 34% say they would spend more on that brand. This means that if you implement custo
Personalization
Personalization Technology in 2024 Explained (+ Upcoming Trends)
Studies have shown that over 70% of customers expect personalized interactions and are likelier to finalize their purchases when provided with such customization. As the world increasingly digitizes,
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